Influencer marketing and fast-moving consumer goods (FMCG) go hand in hand. Sociapa is a marketplace for influencer marketing in Noida. The FMCG industry will spend the most on influencer marketing in 2021, up by almost 62% from the average of 40% across all sectors. Fashion, luxury, auto, beauty, and cosmetics—classically high-spend categories—performed poorly in contrast as consumers changed their spending priorities in the COVID era Read More...

Influencer marketing is at an all-time high in the beauty, fitness, and travel industries. While this emerging marketing strategy demonstrates its ROI, businesses must now decide whether micro or macro influencers are more valuable to their brand and overall marketing campaign. To begin, consider the distinction between a micro and Read More...